Brandraising How Nonprofits Raise Visibility and Money Through Smart Communications
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Brandraising How Nonprofits Raise Visibility and Money Through Smart Communications Praise for Brandraising Brandraising is a timely critically important contribution for all nonprofits With its sage step by step guidance this book should be a dog eared resource for perceptive chief executives in the sector Mark Lipton consultant on nonprofit board strategy and professor of management Milano The New School for Management and Urban Policy If you lead a nonprofit organization and you want to be successful you better read this book 151 right now Brian Reich coauthor Media Rules Mastering Today s Technology to Connect with and Keep Your Audience Brandraising is a must read for any organization operating in the noisy and crowded nonprofit arena today Finally in one volume we can find the structure and the techniques any institution can use to place itself above the din Nancy Schwartz Sternoff director Dobkin Family Foundation Brandraising s hip yet down to earth tone is a perfect reflection of Sarah herself as is its finely balanced respect for traditional strategies with a serious forward looking nod to new technologies Margaret Battistelli editor in chief Fundraising Success In today s highly competitive nonprofit sector creating an effective brand is essential Brandraising tells you how to do it right Cheryl A Clarke consultant and author of Storytelling for Grantseekers and Grant Proposal Makeover
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